Custom intelligence for Stellantis.
Across the GCC dealer network.
How TechnoSignage built ASASConnect for Stellantis Middle East: custom business tools, built-in ETL, and integrated Tableau dashboards connecting dealer operations across six GCC countries.
Explore our dealer network reporting approach or Tableau consultancy in Dubai →
The Client
Stellantis is one of the world's largest automotive groups, with a portfolio spanning Jeep, Dodge, Chrysler, RAM, Fiat, Alfa Romeo, Peugeot, Citroën, Opel, and more. Across the GCC, their brands are sold and serviced through a network of authorised dealerships operating in the UAE, Saudi Arabia, Kuwait, Bahrain, Qatar, and Oman.
Managing performance across that network, where each dealer runs its own operations, serves different customers, and reports to both local management and regional OEM leadership, is a formidable data challenge. TechnoSignage was brought in to solve it.
A network running blind
Before ASASConnect, Stellantis ME and its dealer network were operating with a fundamental information gap. Despite the scale and complexity of the business, there was no unified, real-time view of what was actually happening across the region.
Manual Excel reporting
Every dealer was producing reports by hand. Data was typed, copied, and formatted individually, a slow and error-prone process that consumed significant management time each week.
Reports that were always outdated
By the time a report was compiled, distributed, and reviewed, the data was already days old. Decisions were being made on yesterday's numbers in a market that moves daily.
Data siloed across systems
Sales data lived in one system. Service data in another. Parts, warranty, and financial data each had their own source. No single view brought it all together.
No dashboards at all
Dealers had no visual intelligence tools. There was no way for a dealer principal or GM to open a screen and see the health of their business in a single view.
OEM had no real-time visibility into dealer performance
Regional management at the OEM level could not see which dealers were underperforming, which were at risk, or where to direct support until it was often too late to intervene effectively.
ASASConnect: intelligence across every domain
TechnoSignage designed and built ASASConnect specifically for Stellantis Middle East's multi-brand, multi-country dealer operations. Custom tools support business users, built-in ETL prepares dealer data, and Tableau dashboards are integrated into the system for reporting and operational decisions.
The solution covers seven business domains, each with its own dashboards, KPIs, and workflows. They share an underlying data pipeline, giving leadership a unified view while allowing each function to examine its own operational detail.
Sales & CRM performance
Pipeline visibility, lead conversion, sales team performance, and vehicle order tracking across all brands and locations.
Aftersales & service operations
Workshop throughput, job card management, technician productivity, and service revenue tracking at dealer level.
Parts inventory & ordering
Stock levels, order frequency, obsolescence risk, and fill rate monitoring to optimise parts availability and working capital.
Warranty & recall management
Claim tracking, approval status, recall completion rates, and compliance monitoring across the full dealer network.
Marketing & campaign tracking
Campaign performance, lead source attribution, and market activation results tied back to sales outcomes.
Financial reporting & P&L
Dealer-level financial performance, margin analysis, and regional P&L aggregation for OEM management reporting.
Customer cases, satisfaction & NPS
Inbox-connected complaint and lead follow-up, customer case visibility, NPS reporting, satisfaction trends, and issue escalation across the network.
Historical customer-case module. The tailored Stellantis system pulled customer messages from connected inboxes and organised complaints, enquiries, and lead follow-ups into cases. When an agent opened a case, the application fetched the customer's service history, warranty information, and recall context so the issue could be handled with a fuller operational view.
This module has since been retired and is not offered as an off-the-shelf product. A future customer-case application would be designed and developed from the ground up around that organisation's channels, data, workflows, controls, and integrations.
How the data flows
One of the most significant technical challenges of the project was connecting data from 20–50 dealerships operating across six countries, each running its own systems and processes, without requiring dealers to change how they work.
TechnoSignage built a proprietary ETL pipeline that handles the entire data ingestion, validation, and transformation process automatically, with zero manual effort from dealers after initial setup.
Dealer data export via SFTP
Dealers share operational data files through a secure SFTP connection. The process is automated on the dealer side: no manual uploads, no intervention required. Each dealership transfers data on a defined schedule regardless of which internal systems they use.
Proprietary ETL ingestion and validation
TechnoSignage's built-in ETL engine receives incoming files, validates data structure and quality, flags anomalies, and transforms raw dealer data into the standardised ASASConnect data model. This layer handles inconsistencies across dealers automatically.
Daily refresh across all dashboards
Every dashboard across all 7 domains refreshes daily. Management and dealer users start each morning with a current, accurate view of performance, without waiting for a report to be compiled or emailed.
Role-based access across 50+ dashboards
Each user role, from dealer GM to OEM regional director, sees the dashboards and data relevant to their function. Views are scoped by dealer, country, brand, or region depending on the user's access level.
Dealer systems
Operational files arrive from dealerships on a schedule.
Sales and service recordsParts and warranty recordsBuilt-in ETL
Incoming fields are checked and mapped into a shared reporting model.
Validate structureFlag anomaliesStandardise definitionsRole-based dashboards
Dealer and regional teams see the views relevant to their work.
Dealer → country → regional viewFull regional coverage from day one
ASASConnect was deployed across the entire Stellantis ME footprint, covering every country in the region and the full brand portfolio. The platform was designed to scale across this complexity from the outset, not retrofitted to accommodate it.
Countries deployed
Brands covered
What changed after go-live
Following 12–18 months of development and a structured rollout across the GCC, ASASConnect connected dealer reporting and OEM performance review in one production environment. The published delivery scope covers 50+ dashboards, seven business domains, six GCC countries, and more than five years of live operation.
The outcomes below describe changes in reporting and workflow capability. Delivery counts and operating history describe the implementation; they are not a measured return on investment or percentage improvement.
Recurring reporting automated
Dashboards refresh overnight from the shared data model, giving teams a repeatable reporting view alongside their operational workflows.
Dealer performance visible together
OEM regional management can compare dealer KPIs through the daily reporting environment and identify where further investigation or support is needed.
Sales performance visibility at every level
From individual sales executive to regional director, each level of the organisation gained a clear, current view of pipeline, conversion, and revenue against target.
Parts inventory available for review
Reporting brings stock levels, order status, and parts information together so dealer and regional teams can review supply and demand using shared views.
Warranty workflows visible
Claim tracking and approval workflows are visible across the system, giving teams a common view for reviewing warranty and recall activity.
Customer satisfaction measurable and actionable
NPS and satisfaction data was integrated into the same platform as operational data, allowing management to connect customer experience trends to specific operational causes.
Built for every role in the business
ASASConnect was designed not as an executive reporting tool but as an operational platform used daily at every level of the dealer network and OEM organisation. Each user role has access to dashboards and views appropriate to their function and decision-making scope.
"The ambition from the start was to give every person in the dealer network, from the parts manager to the regional director, the information they need to make better decisions, every single day. That is what ASASConnect delivers."
Frequently Asked Questions
Get started
Running a dealer network in the GCC?
Tell us how your dealer, market, and regional reporting works today. We will help define a practical path toward governed data, operational tools, and trusted network visibility.